Facebook pulls the plug on ‘trending’ topics
Facebook is shutting down its ill fated news section after four years. The company claims the tool is outdated and wasn popular. But the trending section also proved problematic in ways that would presage Facebook later moncler outlet online problems with fake news, political balance and the limitations of artificial intelligence in managing moncler outlet uk the messy human world.
monlcer down jackets When Facebook launched in 2014 as a list of headlines to the side of the main news feed, it was a straightforward move to steal users from Twitter by https://www.beautylyrics.com giving them a quick look moncler outlet store at the most popular news of the moment. elections cheap moncler outlet through social media. Trending news that year included the death cheap moncler coats of Robin Williams, Ebola and the World Cup. monlcer down jackets
While Facebook is killing the trending section, it is testing new features, including a news label that publishers can add to stories to distinguish them from other chatter. Facebook also wants to make local news more prominent.
cheap moncler sale moncler sale outlet In an interview ahead of today announcement, Facebook head of news products, Alex Hardiman, said the company is still committed to breaking and real time news. But instead of having Facebook moderators, human or otherwise, make editorial decisions, there also been a subtle shift to let news organizations do so. cheap moncler sale
cheap moncler coats According to the Pew Research Center, 44% US adults get some or all of their news through Facebook. cheap moncler coats
Troubles with the trending section began to emerge in 2016, when the company moncler outlet was accused of bias against conservatives, based on the words of an anonymous former contractor who said Facebook downplayed conservative issues in the trending section and promoted liberal causes.
moncler sale outlet Facebook notifies users about the changes to Trending sectionZuckerberg met with cheap moncler jackets sale prominent right wing leaders at the company headquarters in an attempt at damage control. Yet two years later, Facebook still hasn been able to shake the notion of bias. moncler sale outlet
moncler outlet store In late 2016, Facebook fired moncler outlet sale the human editors who worked on the trending topics and replaced them with software that was supposed to be free of political bias. Instead, the software algorithm began to pick out posts that were getting the most attention, even if the information in them was bogus. moncler outlet store
cheap moncler jackets In early 2017, Facebook made another attempt to fix the trending section, this time by including only topics covered cheap moncler by several news publishers. The thinking was that coverage by just one outlet could be a sign that the news is fake. cheap moncler jackets
The troubles underscore the difficulty of relying on computers, even artificial intelligence, to make sense of the messy human world without committing obvious, sometimes embarrassing and occasionally disastrous errors.
moncler mens jackets Ultimately, Facebook appears to conclude that trying to fix the headaches around trending weren worth the meager benefit the company, users and news publishers saw in it. moncler mens jackets
moncler sale are other ways for us to better invest our resources, Hardiman said. moncler sale
moncler outlet As it winds down the feature, Facebook is testing out a news label with 80 publishers around the moncler factory outlet world. This tool lets publishers such as The Washington Post add a red label to indicate that a story is breaking news, highlighting it for moncler sale users who want accurate information as things are happening. moncler outlet
cheap moncler news has to look different than a recipe, Hardiman said. cheap moncler
cheap moncler outlet Another feature, called In, shows people breaking news in their area from local publishers, officials and organizations. It being tested out in 30 markets in the US Hardiman says the goal is to help great local journalism. The company is also funding news videos, created by outside moncler jacket sale publishers it would not yet name and original to Facebook, that it plans to launch in the next couple of months. cheap moncler outlet
moncler outlet online Facebook says the trending section wasn a popular feature to begin with. It was available only in five countries and accounted for less than 1.5 per cent of clicks to the websites of news publishers, according to the company. moncler outlet online
moncler outlet sale Based on data from surveys of people who used it, Facebook says it was becoming less and less useful as people turned to their main news feed as a place to get news. moncler outlet sale
buy moncler jackets While Facebook got outsized attention for the problems the trending section had perhaps because it seemed popular with journalists and editors neither its existence nor its removal makes much of a difference when it comes with Facebook broader problems with news. buy moncler jackets
Hardiman said ending the trending section feels like letting a child go. But she said Facebook focus now is prioritizing trustworthy, informative news that people cheap moncler jackets Moncler Outlet find useful.